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Agenda Item
ASR
Control 23-001119 |
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MEETING
DATE: |
01/23/24 |
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legal entity taking action: |
Board
of Supervisors |
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board of supervisors district(s): |
All
Districts |
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SUBMITTING Agency/Department: |
OC
Waste & Recycling (Approved) |
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Department contact person(s): |
Tom
Koutroulis (714) 834-4122 |
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Lisa
Smith (714) 834-4357 |
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Subject: Approve Contract for Strategic
Marketing and Outreach Services
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ceo CONCUR |
County Counsel Review |
Clerk of the Board |
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Concur |
Approved
Agreement to Form |
Discussion |
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3
Votes Board Majority |
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Budgeted: Yes |
Current Year
Cost: $500,000 |
Annual Cost: FY 2024-25 $1,082,778 |
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Staffing Impact: |
No |
# of Positions: |
Sole Source: N/A |
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Current Fiscal Year Revenue: N/A
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Prior Board Action: 1/24/2023 #20, 1/25/2022 #30,
5/25/2021 #62, 2/26/2019 #29 |
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RECOMMENDED
ACTION(S):
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1. |
Authorize the
County Procurement Officer or Deputized designee to execute contract with
Discovery Science Center of Orange County dba Discovery Cube Orange County to
provide Strategic Marketing and Outreach Services for OC Waste &
Recycling, for a three-year period, effective March 1, 2024, through February
28, 2027, in an amount not to exceed $2,873,334, renewable for an additional
two-year term, with unused funds to be carried over year to year. |
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2. |
Authorize the
County Procurement Officer or Deputized designee to make ministerial or
non-ministerial changes to the contract. |
SUMMARY:
Approval of the contract with
Discovery Science Center of Orange County dba Discovery Cube Orange County to
provide strategic marketing and outreach services will support compliance of
state-mandated recycling education for OC Waste & Recycling.
BACKGROUND
INFORMATION:
OC Waste & Recycling (OCWR) is
responsible for managing the County’s solid waste disposal system. The system consists of three active regional
landfill operations, 20 closed solid waste disposal sites, three composting
facilities and four household hazardous waste collection centers.
The California Integrated Waste
Management Act of 1989 (AB 939) mandates that cities and counties reduce the
amount of waste disposed in landfills by 50 percent by the year 2000 or
potentially incur fines up to $10,000 per day. To support compliance with AB
939, on April 18, 2006, the Board of Supervisors (Board) approved a surcharge
on all self-hauled waste disposed of at Orange County landfills. The revenue
from the surcharge is restricted to expenses that support the implementation of
programs such as educational outreach, marketing, branding and partnership
activities that help increase waste diversion through recycling and other waste
diversion activities.
In 2009, the Board authorized OCWR
to execute the initial contract with Discovery Science Center of Orange County
dba Discovery Cube Orange County (Discovery Cube) for the design, construction
and promotion of EcoChallenge exhibits to promote waste diversion and
recycling. Discovery Cube’s County-sponsored recycling exhibits and programming
provide education on state mandates and recycling best practices, fostering a
public understanding of the importance of waste diversion through a 10-year
partnership.
Legislation including AB 341
(Mandatory Commercial Recycling), AB 1826 (Mandatory Commercial Organics
Recycling) and most recently, SB 1383 (Organics Diversion and Edible Food
Recovery), combined with significant changes in recycling best practices,
require increased and expanded public education to meet the County’s
state-mandated diversion, compliance and enforcement goals. New legislation and
modified messaging created the need for updates to the Discovery Cube exhibits
and outreach programming, including SB 1383’s compliance implementation which
began January 1, 2022, and enforcement standards beginning January 1, 2024.
Residents and businesses who do not meet the proper organics recycling
requirements will be subject to enforcement actions as implemented by their
jurisdiction.
OCWR is requesting the Board to
approve a sole source contract MA-299-24010676 (Contract) with Discovery Cube,
for strategic marketing and outreach services, effective March 1, 2024, through
February 28, 2027, in an amount not to exceed $2,873,334, renewable for an
additional two-year term, with unused funds carried over from year to year.
This allows Discovery Cube and OCWR to update and continue education in support
of critical new messaging and enforcement. The Contract will update messaging
to existing EcoChallenge exhibits to reflect legislation changes, modify dated
technology and software, and expand educational programming inside and outside
of the exhibits. In addition, the Contract includes sponsorship of a seasonal
“Pumpkin Palooza” festival promoting organics recycling, new Healthy Kitchen
programming providing education on food waste reduction and organics recycling
best practices, design/build of an LED wall to promote OCWR initiatives and
messaging, field trip and after school programs targeting all five Supervisorial
districts and educational outreach and marketing. Quarterly and annual
evaluations for exhibits and programming will be used to record attendance and
assess desired outcomes.
County sponsored EcoChallenge
exhibits and subsequent programming have become well branded, impactful
educational outreach programs supporting waste diversion education goals
required by the AB 939 compliance. Over the years, OCWR has continued growing
the outreach program to evolve with latest waste diversion legislation while fostering
the next generation of environmental stewards.
Recent actions for the existing
contract with Discovery Cube are identified below.
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Board
of Supervisors Approved |
Amendment
Number or Contract |
Contract
Term |
Contract
Amount |
Comments |
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BOS
approved 1/24/2023 |
5 |
3/1/2022-2/29/2024 |
$191,494 |
Approval of fifth and final year of
contract. |
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BOS approved 1/25/2022 |
4 |
3/1/2022 – 2/28/2023 |
$191,494 |
Renewal of year four of contract. |
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BOS approved 5/25/2021 |
3 |
3/1/2019 to 2/28/2022 |
$0 |
Added language to carry over unused
funds from year-to-year, and added new Task #10 for promotion and marketing
of new organic waste lab, at no additional cost. |
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Administratively approved 4/6/2021 |
2 |
3/1/2019 to 2/28/2022 |
$0 |
Change of Task #2 for Earth Day
activities to transition to virtual due to Covid, at no additional cost. |
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Administratively approved 8/20/2019 |
1 |
3/1/2019 to 2/28/2022 |
$0 |
Change of originally proposed organic
waste lab outdoor exhibit location at the Cube at no additional cost. |
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BOS approved 2/26/2019 |
Contract |
3/1/2019 – 2/28/2022 |
$1,325,742 |
Original contract/ |
The Orange County Preference Policy
is not applicable to this contract award. This Contract does not include
subcontractors or pass-through to other providers, see Attachment B, Contract
Summary Forms.
Compliance
with CEQA:
This action is not a project within the meaning of CEQA Guidelines Section
15378 and is therefore not subject to CEQA, since it does not have the
potential for resulting in either a direct physical change in the environment,
or a reasonably foreseeable indirect physical change in the environment. The approval of this agenda item does not
commit the County to a definite course of action in regard to a project since
the activity is the awarding of contracts for strategic marketing and
educational outreach only. This proposed activity is therefore not subject to
CEQA. Any future action connected to
this approval that constitutes a project will be reviewed for compliance with
CEQA.
FINANCIAL
IMPACT:
Appropriations for the contract are
included in the FY 2024-25 Budget for OC Waste & Recycling Fund 299 and
will be included in the budgeting process for subsequent years. AB 939
surcharge revenue will fund this contract’s proposed marketing and outreach
activities.
STAFFING
IMPACT:
N/A
ATTACHMENT(S):
Attachment
A – Contract MA-299-24010676 Discovery Cube
Attachment B – Contract Summary Form